The new chapter of Gucci Guilty signature fragrances revels in the notion of men and women who are truly liberated. A modern declaration of self-expression and fearlessness burns brightly in the new powerful statement #ForeverGuilty.
THE CAMPAIGN
#ForeverGuilty presents the story of two individuals who live completely free from life’s expectations, their connection natural and at the same time crazy and eccentric. Award-winning actor and musician Jared Leto returns to the Gucci Guilty story, now joined by Lana Del Rey. Completely individual, yet fusing together naturally in diverse scenes, they are observed unobtrusively by the lens of Glen Luchford, visiting iconic Hollywood landmarks and quintessential American places.
THE SCENT
Breaking the rules of traditional men’s fragrance-making, Gucci Guilty Pour Homme’s heart of feminine, sensual Orange Blossom is intensified with seductive notes of French Lavender and Patchouli.
THE DESIGN
Gucci Guilty Pour Homme’s gun metal clad bottle and cap complements the warm purple-gray colored scent. Matte ivory and black packaging is accented with a silver logo featuring the House’s interlocking G.
THE DESIGN
Gucci Guilty Pour Homme’s gun metal clad bottle and cap complements the warm purple-gray colored scent. Matte ivory and black packaging is accented with a silver logo featuring the House’s interlocking G.
